What do you do when a fashion label comes from a fashion diva? You sit up and take notice. The clothing brand from Sonam and Rhea Kapoor is here to make you feel beautiful in your skin. So if you have been thinking that this is just another couture house that will give you unaffordable and ‘when can I wear that’ gowns and dresses that are only meant for the red carpets and celebrities you are wrong. Made from a combination of Rhea and Sonam, ‘Rheson’ is meant for the average Indian girls who want to look good and stylish in whatever they wear. The main concern for the sisters was to create a brand that is meant for Indian girls and make them feel comfortable in their clothes while also making them look fashionable.
Sonam kapoor is considered a style icon among girls and the credit goes to her younger sister Rhea Kapoor. Hence, it didn’t come as a surprise when the two sisters announced the launch of their clothing brand ‘Rheson’. According to the sisters, Rheson would be a high street brand brought with an aim to be more accessible and affordable to Indian market unlike the high end brands. The clothes have also been designed keeping in mind the Indian body type. Offering chic and preppy collection the label has both casual and quirky day wear along with a mix of western and indo-western evening wear. So whether you are looking to reinvent 90s look or want some impeccably tailored pieces to grace your wardrobe, you have got a new name to look for.
The idea behind the brand was to come up with something that they can personally relate to rather than just have their name attached to it. The clothes will mostly consist of indo-western pieces along with stylish separates including skirts, tees, tops and sweatshirts etc. Along with a quirky touch the label offers a nostalgic touch to the good old days of childhood that will help you embrace your fashion choices even more than ever. You will find prints featuring stationery, after school snacks and fruits etc. for a cool vibe. However, the label is not only limited to clothing. You will also find a wide range of bags and accessories including bucket bags, backpacks and mini bags etc. to uplift your style.
As of now the label will be available only in select cities that include Bangaluru, Indore, Jaipure, Kolkata, Lucknow, Pune, Hyderabad, Ahmedabad, Mumbai and Delhi. The price range will vary from Rs 400 to 4000. The sizes will vary from extra small to extra large. The label was launched in May 12, 2017.
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